To be a company that continues to grow and prosper

The "principles for becoming a company that grows and prospers in perpetuity" backed by a large amount of survey data are summarized below as management guidelines.

<What do you consistently pursue and what do you change? ＞

1. Consistently pursue Management Philosophy, management guidelines, and Action Guideline. Other than that, I'm going to change everything and encourage a big evolution.

Let's maintain our Management Philosophy across generations and stick to strict adherence to our management guidelines and Action Guideline. Other than that, even if it's just a rough plan, keep trying to make changes and make better strategies while doing it.

< how do you choose a person? ＞

2. Let's select and appoint people who will build rapport.

It's not a good company for everyone, but it's a great company for those people.

< what do you do for business? don't you? ＞

3. Let's focus on the business that "can be the best in the world, profitable, and can be tackled with passion."

Always think about where these three overlapping parts are for your company, and maintain the discipline not to interfere in areas that do not fall into them.

<How to operate the organization?> ＞

4. Always have a bold goal for the future of the company.

Never be satisfied with the status quo, always aim for an exciting high level.

5. Let's focus on building the structure rather than giving individual instructions.

Rather than an organization that moves according to the instructions of a few people, let's aim to create a system in which each individual works independently toward a common goal.

6. Let bad situations surface quickly and take a hard look at the status quo.

Get enough facts and opinions out of your questions, and take the attitude of analyzing but never criticizing. By doing so, let's create a corporate culture in which bad information can be transmitted quickly.

7. Let's never rush, never give up, and never rest toward our goals.

Let us have the faith that we will succeed in the end, and believe that the continuation of consistent action, even if it is painful, will eventually lead to a dramatic change.

<What should I do to avoid being crushed suddenly?> ＞

8. Beware of attacks from the lower market and counter them without running away.

In many cases, excellent companies perish because they seemingly add value without being able to compete with disruptive innovations that are "technically simple", "low performance", "cheap prices", and "low gross margins". This is because they have escaped to the high-end market, which seems to have high prices.

< what to do to beat the starter company? ＞

9. Attack from the lower market that your opponent ignores.

If there is a first-mover company, instead of competing with higher performance, attack with "low performance, simple, good quality, and cheap".

<What should we do to open up new markets?> ＞

10. Let's make it possible for anyone, anywhere, to do something that requires a special person or place.

Focus on things that many people want to do on their own but are unable to do because it is too expensive or too difficult, things that are outsourced to professionals, and things that can only be done in special places. Rather than cutting-edge technology and advanced performance, it is important to make the price affordable for many people without the need for special skills.